Desktop Ink and Toner Finder

The Project:

Quill's Ink & Toner search was in need of an update and customers often purchased the wrong product causing a high rate of return. Through ideation sessions, a solution to clarify products compatible with their machines was developed.

My Role:

INFORMATION ARCHITECT, UX DESIGN AND VISUAL DESIGNER


Wireframe

The new design included a 'Previously Purchased' ink and toner carousel above the fold so customers could quickly access products they've ordered before. The "My Machines" interface was improved by adding images of their machines. The search and shop by brand interfaces were also cleaned up.

Wireflow

To clarify the interactions on the page, I created a wireflow, which in turn also helped me realize any potential issues with the user journey before finalizing the design.

"My Machines" Annotations

An example of some annotations for the redesigned My Machines interactions.

Final Design

Providing pixel perfect design specs contributed to a design on production that met expectations.

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P: 312-498-0207
E: alison.gaddis@gmail.com

I look forward to hearing from you!