Alison Gaddis

UX Designer

Primary Skills


Highly focused on the needs, wants and limitations of users, I coordinate with cross-functional teams to conceptualize design options. The discovery process includes preliminary research such as prior user experience studies, collecting data, journey maps, card sorting, and competitive analysis.

Wires, Prototypes and Flows

Designing functional components focused on a user centered design approach, I enjoy the creative process while addressing business needs. Using programs such as Sketch and Invision, prototypes are used to demonstrate interactions and for user testing. I heavily rely on user and wire flows to communicate the information architecture with stakeholders, product managers, and developers.


Through competitive analysis, user research studies, and data analysis, the research process is pertinent while designing. My technique is an iterative approach combining designing and learning as I go. My testing technique continues after a product launch with the use of validation and AB testing with future iterations in mind.

Visual Design

Concepts including final colors, design components, typography and composition are applied at this stage and using design system standards, the final design is intented to carry throughout an experience. During the visual design process, I am cognizant of accessibility needs for whatever product and platform I may be designing for.


Ulta BeautyBOPIS

To stay current in the marketplace, Ulta put forth a new Buy Online Pickup in Store service connecting digital and store shoppers.

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Redbox Locations

Redbox Locations for App

Improvements were needed to make finding and selecting a Redbox kiosk on the app easy.

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Meijer Cart, Checkout, Order Confirmation

Meijer updated their entire e-commerce experience bringing it onto the Hybris.

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Quick Links

HR Portal Quick Links

HR Portal clients needed an easy and fast way for employees to access pertinent employment information.

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Quill Mobile Coupons

Quill Mobile Coupons

A mobile coupon interaction to better assist the user with finding deals and applying coupons.

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Quill Ink and Toner

Quill Ink & Toner Finder

Updating Quill's desktop experience to easily find ink and toner for a machine.

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Companies I've worked with:


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P: 312-498-0207

I look forward to hearing from you!