Highly focused on the needs, wants and limitations of users, I coordinate with cross-functional teams to conceptualize design options. The discovery process includes preliminary research such as prior user experience studies, collecting data, journey maps, card sorting, and competitive analysis.
Designing functional components focused on a user centered design approach, I enjoy the creative process while addressing business needs. Using programs such as Sketch and Invision, prototypes are used to demonstrate interactions and for user testing. I heavily rely on user and wire flows to communicate the information architecture with stakeholders, product managers, and developers.
Through competitive analysis, user research studies, and data analysis, the research process is pertinent while designing. My technique is an iterative approach combining designing and learning as I go. My testing technique continues after a product launch with the use of validation and AB testing with future iterations in mind.
Concepts including final colors, design components, typography and composition are applied at this stage and using design system standards, the final design is intented to carry throughout an experience. During the visual design process, I am cognizant of accessibility needs for whatever product and platform I may be designing for.
Ulta Beauty BOPIS
To stay current in the marketplace, Ulta put forth a new Buy Online Pickup in Store service connecting digital and store shoppers.View Project Details
Redbox Locations for App
Improvements were needed to make finding and selecting a Redbox kiosk on the app easy.View Project Details
Meijer Cart, Checkout, Order Confirmation
Meijer updated their entire e-commerce experience bringing it onto the Hybris.View Project Details
Quill Mobile Coupons
A mobile coupon interaction to better assist the user with finding deals and applying coupons.View Project Details
Quill Ink & Toner Finder
Updating Quill's desktop experience to easily find ink and toner for a machine.View Project Details